Imsofaded is Will Evans’ appointment-only barber service at 118 Pine Lawn Avenue in London’s southeast. The website describes one chair and one barber, with a consultation before the cut and a styling check at the end.
What to bring to the appointment
Bring a photo of the haircut you want. Will’s published consultation covers fade height, length on top and other options before cutting. At the end, you check the style together and can ask for adjustments or advice on keeping it in shape between visits.
The listing previously recorded haircuts from $40, but the current website does not show a service-by-service price menu. Ask for the quote and booking length, particularly if you also want beard work. Do not assume a beard trim is included in the haircut.
Arrange your time directly
Call or text 519-281-4474 before travelling to the Pine Lawn address. The website lists 11 a.m.–8 p.m. every day, but visits still require an appointment; those hours do not mean you can walk in. Confirm the arrival instructions with Will when you reserve.
Check the shop’s service and booking information for the current quote and available times.
Compare more East London grooming spots or explore the London barber guide.

